Right now “digital transformation” is one of the hottest buzzwords in business. Simply put, digital transformation refers to the process of shifting from a traditional business model to one that is purely digital. This trend is occurring among businesses of all sizes, and across all vertical markets.

Now, you may be scratching your head and wondering how it’s possible for a startup to embrace digital transformation. After all, startups are brand new. There is nothing to transform from.

It’s possible when you think of digital transformation as more of an ongoing, multipronged strategy — and a mindset — rather than a single plan that you can execute and complete. Digital transformation never ceases, because digital innovation is always happening. As such, digital transformation is all about making decisions that allow your business to operate with greater flexibility and responsiveness.

With this in mind, your startup is in a great position to leverage digital transformation as you are already ahead of the game. You don’t have to abandon any legacy technologies, or do any backtracking. It’s just a matter of making sure that the decisions you make moving forward are based on a strategy based on data, real-time communication, collaboration and the cloud.

As we explain in a new white paper, one of the most important things that businesses can do to leverage digital transformation is to create apps. Using an app maker platform like AppSheet, you can create stunning and highly-reliable apps in no time at all using the data that you already have in your spreadsheets. These apps can be used to streamline internal processes, and to interface directly with customers on their smartphones and tablets.

The best part is that you don’t even need to know how to code.

So, how can you get started? Check out SolworxS take in this sponsored white paper. In it, you will find a rundown of everything you need to know about embracing digital transformation—including different things you can do with apps, important dos and don’ts, and more.